Is everything you know about ageing wrong?

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We believe that people would age better if they only knew how

Many people believe that what happens to us as we age is inevitable. To some extent, that is true, but not nearly as much as most people believe. For instance, evidence from studies of millions of people aged over 60 shows that doing just 150 minutes (5 x 30 minutes) of moderate and/or vigorous physical exercise per week reduces your chances of developing things like Alzheimer's, breast & prostate cancer, etc. We are likely to lose functional ability as we get older, which matters a great deal to people. But the age at which that happens can vary between 42 and over 100. It depends to some extent on your genetics but much more on the choices you can and do make every day.

We provide access to specialists' knowledge built over more than 20 years to guide you personally on the choices you can make whether that's activities, assistive technologies or care. We map how you're doing and provide you with personalised, evidence-based advice - supporting people to stay more independent for longer.

About ADL Smartcare

ADL Smartcare was established in 2002 with assistance from the UK Government and Bradford Metropolitan District Council. We have now worked with scores of organisations. The goal was to help Public Sector and other organisations meet the demands of growing numbers of older people, something which evidence showed would be necessary in 2002. We have sought to help individuals and their families, friends, neighbours and support charities access trustworthy, validated advice tailored to the individual. We know that people can live better for longer if they can access the right advice at the right time. Whilst seeking professional help is important, empowering people to make their own informed decisions is an essential complement to professional help.

Supported by our expert systems, Local Authorities can engage with many more people than before, typically saving £200k a year each. Most importantly, those they help can use a free app to take over and manage their own healthy ageing. A voucher scheme can provide further free content to targeted groups.

From Local Authorities and health services to Domiciliary Care and voluntary organisations, we have easy-to-use tools with a wide range of content. These include tools for staff, contractors, and the public. Using ADL Insight, you can also identify impact, and geographical and socio-economic reach.

ADL Smartcare has an active programme of research, updating content, and a data science capability to analyse impact.